UTM Campaign URL Builder
FreeThe UTM Campaign URL Builder creates trackable links by adding utm_source, utm_medium, utm_campaign and other parameters, so you can measure exactly where your traffic and conversions come from in Google Analytics.
How to use the UTM Campaign URL Builder
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1
Enter your URL
Paste the destination page URL, including https://.
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2
Add campaign parameters
Fill in at least the source, medium and campaign name.
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3
Generate the link
Click Build URL to assemble your trackable link.
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4
Use it in your campaign
Copy the URL and use it in your email, ad or social post.
Features
- Builds standard utm_* tracking parameters
- Works with existing query strings
- Copy-paste ready campaign URLs
- No sign-up required
When to use it
- Track email-newsletter clicks in Analytics
- Compare performance across ad channels
- Attribute conversions to specific campaigns
Frequently asked questions
UTM parameters are tags appended to a URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that analytics tools read to attribute traffic to a specific campaign.
utm_source identifies where the traffic comes from (e.g. newsletter, google) while utm_medium describes the type of channel (e.g. email, cpc, social).
Used on campaign links they are fine. Avoid using them on internal links, and set a canonical tag so the clean URL is the one indexed.
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